Posts tagged payments
Mobile Ordering and Pay Redefines the Customer Experience

Paying for food by mobile phone makes it easy to shop either in-store or remotely and is increasingly defining the customer experience.

Many larger retailers, such as Starbucks, offer a mobile app for ordering and preordering making it easy to make a purchase from anywhere at any time. Because of this convenience factor, mobile payments or m-commerce purchases are taking a larger share of online sales, and are a signal of what may become the dominate way to pay in the near future.

Mobile pay is making life easier for customers and also faster. Customers can pay for items without fear of credit card minimums or running to an ATM to cover a bill. Handing a card over to a service professional for a "swipe"--that on many occasions doesn't work in one shot--is no longer a hitch in the checkout process either. Receipts are stored in one in the app making it easier to keep a minimal record of receipts across email accounts.

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5 Reasons To Love Mobile Payments

Having cash in your pocket feels good. Swiping a card for many feels amazing. In the brain it registers accomplishment. Cash is great. Cash is good. And for some using it in place of a card is helpful in managing a budget.

With a card, I've had up to five unregistered transactions that were not mine. I've had my personal data exposed at various institutions from online attacks. I've lost my credit card more than a handful of times and had to rush to cancel each one individually. And then with cash, I'm tied to ATM machines and have lost probably hundreds of dollars over the years in New York City taxi cabs. 

So where is the middle ground and what is the future. Why are we tied to dirty plastic and paper in our pockets and hands and especially between us and food. 

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Don't Get Lost In The App Clutter

The race is intensifying for restaurants and food merchants to create their own payments app. After all, Starbucks mobile purchasing app did and now accounts for roughly 20% of all sales at their coffee shops. With this level of commerce, every business now wants their icon on the home screen of every iPhone and Android smart phone. Staying top of mind among customers is usually key to getting an order and being visible constantly on a phone screen is a legitimate and modern way to do this.

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