3 Ways A Mobile Store Front Increases Customer Engagement
A customer strolls into a cafe off a busy street in New York City. Instead of reading the menu on a chalkboard, she shows a code on her phone screen of an item ordered by mobile en route. The owner taps the code on the cafe's mobile POS and fulfills the order.
In a beat, no cash, credit card or receipts are exchanged, she receives points for the order and heads out the door. Within seconds friends comment on the purchase and some replicate it for themselves or gift her the next one.Read More