Jar Goods Brings Fresh Energy And A Clean Label To Tomato Sauce [Podcast]

Bringing a refreshing, creative brand style and clean label to the tomato sauce aisle, Jar Goods founder Melissa Vitelli shares her story of creation and entrepreneurship. 

How much time have you spent in the tomato sauce aisle recently? Tomato sauce fits into meal prep and recipe creation in almost every kitchen across America. We follow the story of the inspiring tomato sauce brand Jar Goods from their beginning to stores across the U.S. and online (available on Treatmo App in bulk) with founder Melissa Vitelli. 

Learn what it takes to build a natural food business from the opportunities to the challenges from a fast growing and emerging company in the tomato sauce category. Jar Goods started as an idea to improve the health value and functionality of tomato sauce. After an initial growth period the founders Melissa and Laura participated in the inaugural class of the Chobani incubator. 

Recipe tips inside the podcast! 

Shop Jar Goods on Treatmo iOS App

 The Philosopher's Stoneground coconut and nut butters (coconut butter sample size shown)

The Philosopher's Stoneground coconut and nut butters (coconut butter sample size shown)


About Treatmo: Treatmo is a community of shoppers and sellers of local natural and better for you food. Get the iOS app. See how it works.

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Host: Anna Zefferys founded Treatmo in New York City to help small and innovative food businesses go to market faster, incubate and grow through the Treatmo mobile marketplace.  Get the app on iTunes.