Chirps Chips Makes The New Protein Delicious

Flavorful chips made from cricket flour have 20g of protein.

Laura D’Asaro was studying abroad in Tanzania when one day she encountered a totally foreign food being sold on the side of the road: fried caterpillars. She thought to herself, “When else am I ever going to try a fried caterpillar?” Being the adventurous person she is (after all, you have to be adventurous to be an entrepreneur), she bought one and ate it be before she could second-guess herself. Her immediate reaction? “Wow! This tastes like lobster!” 

 CHIRPS CHIPS in Cheddar, Sea Salt, and BBQ flavors.

CHIRPS CHIPS in Cheddar, Sea Salt, and BBQ flavors.

Her discovery led her to research insects, and her excitement grew as she learned more about the health-benefits, the sustainability, and the humane methods of raising and eating insects. A few fun facts about insects:

  • 80% of countries and 2.5 billion people (that’s about1/3 of the world’s population) are currently eating insects
  • To grow 1 pound of crickets, 1 gallon of water is required (as opposed to the 2,000 gallons of water needed to produce 1 pound of beef
  • Crickets contain significantly less fat than beef (8g of fat for every 31g of protein in crickets vs 15g of fat for every 22g of protein in beef)
  • Insects can be raised in cities, requiring less land than farm animals and reducing the distance from farm to table
  • Insects can help reduce the 60 million tons of food waste produced in the US each year by feeding on excess produce that would have been thrown out anyways
 Crispy, light and no greasiness on your fingers. 

Crispy, light and no greasiness on your fingers. 

About 6 months ago I first started learning about the sustainability of eating insects and how insects could serve as a substitute for traditional meat products. Soon afterwards I was trying my first roasted cricket, and eventually I was asking myself the same question as Laura: “Why AREN’T we eating insects?” Insects are generally viewed as pests in the United State and the disgust most associate with insects deters most from considering making a meal out of these critters. Knowing the benefits of eating insects, Laura and her co-founders Rose Wang and Merly Natow started Chirps and set out to educate Americans about eating insects. 

 Cookies made with Chirps Chips cricket flour. Chewy, flavorful and addictive.

Cookies made with Chirps Chips cricket flour. Chewy, flavorful and addictive.

 Quick and easy to make protein cookies that taste even better than traditional chocolate chip cookies.

Quick and easy to make protein cookies that taste even better than traditional chocolate chip cookies.

Laura’s favorite part of her job is changing people’s minds from horror to excitement about the possibilities that eating insects can offer. She was encouraged to hide the fact that there were bugs in the chips and to focus on the nutritional benefits of the chips. Instead, the brand constantly reminds consumers of the fact that bugs are sustainable, delicious, and nutritious. Chirps chips have 30% less fat than regular chips, contain as much protein as an egg white in each serving, and are free of gluten, grain, and soy.

Shop CHIRPS CHIPS on Treatmo iOS app. Order in tap tap for delivery to your door!

By Mike Zabar. Mike is a brand and product development specialist at Treatmo. 

image.jpg