Beyond the Grocery Store - Access Next Gen Food with Latest Shopping Technology
What is next in the future of grocery shopping.
You may be frustrated by seeing the same food products at every grocery store either online or around the corner and the quality of the options. Or maybe you're overwhelmed by the choices and not sure where to start for healthier more local food.
You are not alone. There is a distinct gap between what a growing number of consumers now want and what's available or disguised as healthy. That gap poses serious problems for consumers who demand the improved quality and who will pay the price for better-for-you food but who don’t have convenient access to it.
According to industry experts, for the longest time consumers have had to adapt shopping habits around how grocery stores were run. This involved letting the biggest brands dominate shelf space even if they weren't the healthiest options. Consumers may not even have been aware that better options were available.
Now, with offline business (or physical stores) merging with online technology, shopping is changing allowing the retail experience to adapt to the peoples' preferences. An example of this is the pending purchase of Whole Foods and Amazon, which will combine Amazon’s online retail technology with the popularity of Whole Foods natural food offerings. This combination may make access easier and more convenient for more shoppers who have been limited to the quality choices in their neighborhood.
But the future of food and access to it goes beyond this model; it goes beyond the grocery store. The future of grocery is connecting natural food makers with consumers who want their products at any time and from anywhere. Two trends highlight the movement in this direction.
First, demand for natural and organic food is increasing at a fast pace and causing large CPG companies to lose market share. Consumers want to eat healthier and they want instant access to it. While Whole Foods has emphasized locally made food in their stores, they don’t represent the vast majority of small batch food makers who produce very healthy, delicious and minimally processed food, but don’t have the scale or resources to get on the shelf at Whole Foods. With the merger with Amazon, who will most likely try to reduce prices, this will make it even harder since margins are low for small batch operations.
Second, consumers increasingly want technology in the palm of their hands that makes access convenient and intelligent. They want to be able to use all of the features of mobile technology to get what they want and to discover choices more easily. They want to be able to connect to the constellation of food options without any worry about where they have to transit to locally for that specialty item. They just want immediate access - boxes of food shipped to their door, local delivery in their city, and even pick-up when it’s convenient.
Traditional grocery stores, even with updated technology, won’t have the operational ability to procure the best natural foods and are unable to support the demand. They won’t be able to incubate new brands as they have in the past. Therefore, the future lies in using technology to connect small physical food business digitally instantly. The next gen food and grocery store is in the palm of your hand, where it's convenient and fills a purpose in everyday living.
Treatmo is the first advanced technology to provide this convenient access to next gen food with simple and local discovery. It creates a direct connection between health conscious shoppers and the food brands selling the most natural foods. The food may come direct from a farm, a small commercial kitchen, or even an organic cafe. The shopper may live nearby and can pick it up or have it delivered, or they may be across the country and want it shipped. The in-app chat can help customers form useful opinions about shopping options as well. Seamless access through one tool is the future.
With Treatmo the need to go to a grocery store to select from a less than optimal range of food choices driven by narrow profit margins is disappearing and the technology is accelerating the shift away from grocery stores and web 2.0 marketplaces that mimic their physical counterparts just as an overpass shoots over a busy congested intersection.
This change will impact the business strategy for new food brands as they migrate to participate in the next gen model and reach a growing consumer segment that wants direct access to their natural food.