Mobile Ordering and Pay Redefines the Customer Experience

Ease, speed and efficiency in payments. 

Paying for food by mobile phone makes it easy to shop either in-store or remotely and is increasingly defining the customer experience.

Many larger retailers, such as Starbucks, offer a mobile app for ordering and preordering making it easy to make a purchase from anywhere at any time. Because of this convenience factor, mobile payments or m-commerce purchases are taking a larger share of online sales, and are a signal of what may become the dominate way to pay in the near future.

Convenience and Speed

Mobile pay is making life easier for customers and simple everyday tasks faster. Customers can pay for items without fear of credit card minimums or running to an ATM to cover a bill. Handing a card over to a service professional for a "swipe"--that on many occasions doesn't work in one try--is no longer a hitch in the checkout process either. Receipts are stored in an app coordinating all payment touch points, including gifts, in one place.

Awareness and Access

Discovery through a mobile interface is more convenient where an intelligent search can offer deeper awareness of many stores and products at once. Three out of every 4 customers are also keen to find food based upon dietary values. A customer searching for a product or food item based upon their core dietary values is more efficient in a mobile marketplace where those values are emphasized.

Branding

Mobile pay apps are helping merchants develop deeper brand loyalty. With the easy addition of incentives such as loyalty points and rewards, gifts directly from the business and promo codes, mobile pay becomes less transactionally oriented and more about developing a long term relationship with a brand, all by mobile phone. Creating a memorable brand experience goes beyond the point of sale on a website: It remains fluid well after through a mobile app that enriches the customer relationship.

All of this draws consumer interest and reduces inhibitions to using mobile pay leading to more repeat orders and higher order volumes. One research consulting firm in the payments industry states that, ”m-commerce is going to experience explosive growth as retailers flock to the channel because that is where consumers increasingly want to shop.”

Leading the way for small businesses that want an instant m-commerce, Treatmo offers a pre-designed template as a business page for merchants that register that comes with mobile pay, digital receipts, and loyalty. Merchants can customize their store features, profile and customer messaging without the hassle of web design. Treatmo goes a step further than a traditional online shopping cart like Shopify, and adds intelligent discovery through image galleries, search and social interaction, along with past order history in one spot, to boost visibility of small businesses and help keep them top of mind.

For ordering from cafes and food makers in a tap, connecting with brands in a more engaging format and easy access to local, organic and sustainable food, download the iOS Treatmo AppSee how it works.

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