We believe in empowering fresh and natural food businesses with technology that helps their business grow and customers connect with them more fluidly.

 

 
 

Anna Zefferys
CEO and Founder

Developing technology and products to create efficiency is a longtime passion as is helping businesses and people grow. From a professional life that began with Fortune 500 companies in New York City, including Grey Advertising, Shearman & Sterling and Towers Watson, I stepped into a lifetime ambition of starting a company that makes a difference in the lives of many. It's experience that has made me more aware of and eager to solve challenges people face everyday.

Originally from Seattle, my brother Spiro and I have always loved connecting with nature and community. 

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Spiro Zefferys
COO and Founder

 
 

Since the days when I built rocket ships as a kid, I've been passionate about engineering, product development and technology. My sister, Anna, was always an active participant, too. We attended the same electronics class at the University of Washington when we were kids. Through a career that has taken me from Silicon Valley to manufacturing plants in China, I've seen how products can influence and improve everyday lives. Today I draw on this knowledge and experience to impact the world through products and services that make living well easier.

 
 
 

Michael Zabar
Brand and community partnerships

Growing up bagging groceries and scooping coffee at my family’s store, I have always been drawn to the food business. As a store clerk, I got to witness firsthand the satisfaction customers feel when provided with great food and a quality shopping experience. After college I worked as a digital analyst at Razorfish, exposing me to the exciting possibilities that technology and data offer. I’m looking forward to empowering small food businesses and enabling people to find local healthy food.

 
 
 

Christopher Armstrong
Technical Business Advisor

I'm a people-focused technical leader for early-stage startups. I've had the privilege of building product and leading engineering teams at Resumator (now JazzHR) and Deis. I love equipping and empowering people to solve complex and meaningful problems that support rapid company growth, and working with users and customers to design and build products they love to use.